1. Define Your Content Marketing Goals Set clear and measurable objectives that align with your overall business goals. Examples include: Brand Awareness: Introduce your startup and build credibility in the tech space. Lead Generation: Attract potential customers and capture their information. Education: Explain complex technical concepts or solutions to non-technical audiences. Customer Retention: Provide ongoing…
1. Identify Retargeting Goals Clarify the specific goals of your retargeting campaign. Common objectives include: App Downloads: Target users who visited your website or app store listing but didn’t download the app. Account Sign-Ups: Engage users who downloaded the app but haven’t registered. Subscription Upgrades: Target free-tier users who might be interested in premium features….