Pay-Per-Click (PPC) Advertising for a Local Business
1. Define Your PPC Campaign Goals The first step in any PPC campaign is to establish clear objectives. Examples include: Increase Foot Traffic: Attract more people to your physical location. Generate Leads: Capture contact information through forms or calls. Promote Special Offers: Advertise discounts or limited-time deals. Boost Local Awareness: Enhance brand visibility in your…
Social Media Contest for a Beauty Brand
1. Define Your Contest Goals Before launching your contest, determine what you hope to achieve. Common goals for beauty brands include: Increasing Brand Awareness: Reach new audiences and expand your brand’s visibility. Growing Social Media Following: Encourage people to follow your brand on platforms like Instagram, Facebook, or TikTok. Boosting Engagement: Generate likes, comments, shares,…