Technical optimization

Website Performance Issues:
- Slow page load times (average 7 seconds per page).
- Poor mobile responsiveness impacting user experience.
Inefficient Social Media Processes:
- Manual scheduling of posts causing delays.
- Lack of cohesive content strategy across platforms.
Limited Audience Engagement:
- Low click-through rates (CTR).
- Minimal interaction with posts (likes, shares, comments).

Conducted a comprehensive technical audit of the website to identify performance bottlenecks, including server response time, code inefficiencies, and unoptimized media.
Performed a social media analytics review to assess platform-specific performance metrics (CTR, reach, impressions).

Website Optimization:
- Migrated the website to a faster hosting provider.
- Minified CSS, JavaScript, and HTML files.
- Implemented lazy loading for images and media to reduce initial load times.
- Improved mobile responsiveness using a mobile-first design approach.
Social Media Automation:
- Integrated advanced scheduling tools like [Tool Name, e.g., “Hootsuite” or “Sprout Social”] for automated post scheduling and analytics tracking.
- Developed an AI-driven content calendar for consistency in messaging.
Content & Engagement Strategy:
- Created a targeted content strategy leveraging audience personas.
- Used A/B testing to identify the most effective ad creatives and post formats.

Deployed website optimizations and conducted rigorous performance testing.
Implemented ongoing social media monitoring with real-time analytics dashboards to adjust strategies as needed.

Website Performance:
- Reduced page load time from 7 seconds to under 2 seconds.
- Achieved a 30% increase in organic traffic.
Social Media Operations:
- Increased post frequency by 40% due to automation.
- Boosted CTR on social media campaigns by 25%.
Audience Engagement:
- Enhanced engagement rates across platforms, with an average increase of 50% in interactions (likes, shares, comments).